Shopping Cart Abandonment
Capture & convert unbooked Web visitors
Most hotel and vacation rental websites see over an 80% abandonment rate after people reach the booking engine. So are those guests completely lost? Not anymore.
Why you’ll love it:
- Get up and running in as little as 5 hours
- Includes triggered email response
- Generate 3 to 5X lead volume
- Convert up to 30% of your abandoned web traffic
“We generated over $600,000 in three months with one email to abandoned leads.”
– Ashlee Lowry, Director of Marketing, Spectrum Resorts
Currently supported by the following booking engines
with more on the way
“The shopping cart abandonment tool has been immensely powerful in capturing incremental revenue and reservations at little to no expense. In fact, the email counts among the top Lifecycle emails that we have in place with a conversion rate of over 40% and over a quarter of a million dollars of revenue in the 8 months in which it’s been live.
– Daniel Swanson
Director of Revenue Management,
Nemacolin Woodlands Resort
“We generated over $600,000 in three months with one email to abandoned leads. This made me look like a rockstar. I love reporting our revenue recapture rate to our team. Even our CEO is excited.”
– Ashlee Lowry
Director of Marketing, Spectrum Resorts
See Case Study for further details.
What is it?
The NAVIS Shopping Cart Abandonment package (SCA) is the first hospitality CRM solution that creates actionable abandoned booking engine leads for both your email automation platform and your reservations sales team – to drive industry-leading conversion rates on the demand you’ve already created.
How does it work?
SCA works behind the scenes capturing stay and contact details entered by guests as they search and explore options on your booking engine. Once a guest enters their email, all previously entered stay and contact data are sent to the lead form, even if the reservation isn’t made.
Once a new lead is created a NAVIS LifeCycle follow-up email can be sent to the potential guest (if NAVIS Marketing Suite is activated). Additionally, agents may place outbound calls or emails to answer questions and ask for the booking. A combination of email and calls is effective for converting guests who have not booked, or scenarios in which an added level of personalization is appropriate.
Is there a video that describes the technology?
Yes. Please view it here.
What booking engines do we support?
Currently, SCA integrates with the following booking engines Fuel, RezFusion, SynxisBE, TravelClick, SMS World NXT. Many more are slated for future releases.
How is it implemented?
Adding SCA is simple. Working with you or your web developer we add the NAVIS supplied code to the appropriate booking engine pages.
The NAVIS Professional Services team can work with you to setup LifeCycle emails for hands-free, automated remarketing. Once leads begin to generate within the NAVIS Reservation Sales system they can also be assigned to agents for more personalized follow-up as well.
What technologies are required?
Who should I contact for more information?
Those looking to add the feature to an existing contract can contact their Client Success Strategist. For those interested in a consultation reach us at www.naviscrm.com/contact.