webinar
Key Strategies to Attract and Book Guests During Reopening & Recovery
While every region and property is experiencing the COVID-19 fallout differently, hotels and resorts are starting to – or thinking about – opening back up. Lockdowns are easing up, consumer confidence is improving, and signs of recovery have started to emerge as people show interest in traveling once again. How can your business prepare? And how will you attract new guests during this strange time? Listen on-demand as our industry experts discuss revenue, marketing, and tech strategies for reopening into a new world where the old way of doing things may no longer be relevant.
Learn more about:
- Tactics to encourage guests and nearby markets to dream, explore, and book now
- Messaging, offers, channels, and policies that resonate most with consumers today
- Creative or underutilized advertising opportunities to explore as the economy restarts
- Ways to manage and convert any demand coming your way – especially with low staffing and reduced budgets
- Phased approaches that make sense for sales, reservations, and marketing teams as hotels start to ramp back up
Loren Gray,
Hospitality Digital Marketing
Founder
Internationally recognized authority in the field of hospitality marketing, Loren has risen through all facets of the hospitality industry, from property to corporate, branded and independent. Then becoming partner to one of the largest agencies in Dallas, TX before creating his own firm. He has appeared in international conferences spanning the hospitality and digital marketing industries. Loren has spoken at events across the globe. He has contributed to publications such as the New York Times, USA Today, Financial Times, Wall Street Journal, and numerous trade journals. As a recipient of multiple awards and certifications, Loren hosts the globally recognized live streaming / podcast, ‘This Week in Hospitality Marketing’ reaching thousands each week in over 28 countries for over five years.
Kathleen Cullen,
PHG Consulting
Senior Vice President
Kathleen brings more than 25 years of diverse experience in the hospitality industry. Her experienced has ranged from holding strategic senior leadership positions in the corporate offices of dynamic, fast-paced, global hotel companies and owning her own consulting firm to authoring professional publications and working in varied operational departments on the property level. Leading change management has been a major factor in her success over the years, and in her role with PHG Consulting, Kathleen leverages her astute ability to understand individual’s strengths and line them up with hotels’ needs, while demonstrating her strong sense of when and how to respond quickly to changes needed to guarantee a hotel’s success.
Lily Mockerman,
TCRM and ThinkUp
CEO and President
As a ThinkUp Founding Partner and CEO of its partner company, Total Customized Revenue Management, Lily Mockerman takes a visionary approach to revenue management in the hospitality industry, focusing on her clients’ paths to profitable progress and sustainable legacies. Lily uses her 15+ years of experience and in-depth knowledge of the competitive landscape to provide hands-on, customized guidance to her clients. She balances high guest satisfaction ratings and operating costs while delivering growing revenue margins that continually show a high-profit return. With strong analytical skills and experienced foresight, Lily knows the ins and outs of the top hotel management systems and expertly creates vision and strategy for her clients and team.
Stacie Bushaw,
NAVIS
Director of Enterprise Sales
With over 20 years of growth and experience in the hospitality industry, Stacie Bushaw brings incredible knowledge of hotels and vacation rentals to her team. For the past eight years, Stacie has worked with NAVIS as a National System Consultant. In her role, she has had the pleasure of working with some of the finest hospitality and lodging companies in the country, including Vail Resorts, Auberge Hotels, and Resorts, The Broadmoor, Two Roads Hospitality, and more. As a Director of Enterprise Sales, Stacie leads her team in consulting with asset managers and management companies to identify ways to optimize revenue throughout reservation sales, marketing and revenue management.
English
Spanish