Power of Segmentation: Blasting is a Thing of the Past
International and flight travel is slow to return. In this session, we will discuss how properties are attracting their drive markets and seeing creative revenue opps and direct booking strategies.
Principal & Chief Evangelist
Chris is the Principal and Chief Evangelist of gcommerce, a hospitality focused digital marketing agency that thinks a little differently than other agencies. gcommerce achieves dramatic results by specifically tailoring the strategic approach based on their clients’ needs and advantages. gcommerce’s well thought out strategies draw their strength from the synergy of multiple disciplines working in concert and guided by an overlying strategy to drive revenue at the lowest cost per acquisition through effective and efficient marketing. Chris brings more than 25 years of digital marketing and hotel management experience, with the last 18 years spent with GCommerce. Chris is a recognized digital marketing strategist and industry thought leader. He shares his industry visions and marketing strategies as a speaker and moderator at numerous industry events. He brings a unique and sometimes controversial perspective to the conversations through challenging traditional thinking. He understands the challenges many hotel owners and operators face from his extensive background in hotel operations as a General Manager of numerous upscale hotels and resorts, prior to joining gcommerce. His combined experience of operations and digital marketing allows him to effectively apply a marketing strategy to overcome pressing industry and property level challenges.
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