From Lighthouse to Lantern:
New guest segments that have emerged as a result of the pandemic – new behavioral and psychodemographics. Hotels and Vacation Rental managers are now accommodating travelers like the flexcationer, the woodsmen, and vagabonds. In this session, we will discuss how traveling behaviors are shifting and how hospitality can adjust to target and book these new guests. Listen in on this session featuring Loren Gray, Founder and CEO of Hospitality Digital Marketing, and Amir Rashid, Sales Consultant for NAVIS, as they dive into the way travel and travelers have changed, and how to get in front of the new emerging groups like:
- Digital Nomads – Those that are blurring the lines of vacation and work, these travelers are working from anywhere and playing everywhere.
- The Outdoor Adventurer – These hesitant travelers are skipping their usual urban vacation and trying out a more secluded escape in the great outdoors.
- Bubble Buddies – These travelers are getting their getaway fix by staying together with people in their bubble that they trust and prioritize to see.