Guide
Tracking 101: A mini-guide for hoteliers and vacation rentals
What you really should track, honestly.
The list of data points available for hospitality marketers to track grows almost daily, leaving many wondering where to start when it comes to tracking success on their campaigns.
As budgets get tighter, the need for clear insights on campaign performance that tracking provides has never been greater. Thankfully, we’ve taken the guesswork out of deciding what to track. Whether you’re already a tracking pro, or just getting started, in our latest mini-guide you’ll learn:
- What to track in your online and offline channels
- Ways to use tracking insights to enhance the guest experience
- How to leverage tracking to increase conversion
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