The hospitality guide to content marketing
Hotels and vacation rentals know they must produce and deliver original and creative digital content on their Web sites and social handles to stay competitive, but only a surprising few know how. It requires care to foster brand engagement and deliver storytelling that reaches your target audience. Smart hospitality brands are realizing the ROI connected to direct bookings that can be achieved with a smart content marketing strategy.
Grab our latest guide to learn how to:
- Create impactful content
- Include the staff & let them shine!
- Leverage user-generated content
- Keep it professional and on-brand
- Target & segment your content