The RFP Guidebook To Finding The Right Hospitality CRM

These days, most successful businesses have a CRM of some sort, right? So writing an RFP for a CRM should be no sweat.

But that all depends on your experience of what a CRM is and what it can do. The hospitality industry has changed—a lot— which may be why at least half of hotels say their CRM software is not meeting their needs, according to the 2018 Hospitality Technology study.

A complete Hospitality CRM should be more than a list manager or an automated email marketing program or a loyalty tool. Your business needs your CRM to do so much more than that. That’s why we created a guide and bonus checklist to help you craft the most effective CRM RFP document possible.