Guide
Leaning Into Your Indie-ness Guide
A Guide For Independent Hoteliers And Vacation Rentals
Indie isn’t just a music genre, hoteliers and vacation rentals can carry a bit of indie swagger as well. Indieness as it relates to branding, can shape the culture of a business while adding personalization of service. Identifying your company’s unique positioning and interests broadens your customer reach, making your brand relatable. Simply, the indie in business creates connection through story telling while effectively marketing to your desired base.
Grab our latest guide to learn how to:
- Drive growth by segmenting target audiences
- Find your brand’s “indieness”
- Take action among other independent businesses
- Support local companies
- Use marketing to develop brand messaging