Email Marketing Guide for Hoteliers
Including Database Building Strategies
Did you know there are over 8,000 marketing technology solutions out there today? It seems like there’s a new one every day. We know. It’s overwhelming. Yet despite these new technologies, one remains the most powerful for connecting with and converting your guests. Yep. You guessed it. Email. When it comes to delivering highly personalized and relevant messages, emails are pure gold.
A robust email strategy is an essential tool in your marketing toolbox. Emails remain the number one way to drive revenue and save money that otherwise might end up as an OTA commission. In this must-read guide, we’ll share ways to build and maintain your email database along with:
- Strategies to collect more emails
- The simple question you might not be asking
- Metric must-haves for your email campaigns
- Content-specific calls to action