Partnership Blog

Preferred Hotels & Resorts is the world’s largest independent hotel brand.

The company represents 750 distinctive hotels, resorts, residences, and hotel groups across 85 countries and five collections representing an inspired mix of luxury and style.

For its affiliates, Preferred Hotels & Resorts offers distribution solutions, revenue optimization strategies, global sales support, and integrated marketing. The company also offers I Prefer, the world’s largest points-based loyalty program for independent hotels.

Through its Preferred Alliance Partner Program, they establish partnerships with select technology providers in distribution, CRM, guest engagement, and revenue management. The program simplifies sourcing of best-in-class professional tools for network members.

“When we brought NAVIS in, the numbers did the talking. Our affiliates’ ability to learn about customers, track the entire customer cycle, and do outbound marketing improved.”

 – Michelle Woodley, President, Preferred Hotels & Resorts 

Unifying reservation sales and marketing with NAVIS Reservation Sales Suite and Marketing Suite solutions is especially useful to properties within their portfolio.

“We can’t provide those reservations and marketing services internally for hundreds of resorts,
but NAVIS can,”
notes Woodley.

Shared values and open, honest dialogue are also key ingredients in the partnership. “Since coming together eight years ago, we’ve never heard ‘hey, we’re not happy with the service’ from any of our hotels or resorts,” shared Michael Osgood, Vice President, Quality Assurance-Alliance Partnerships at Preferred Hotels & Resorts.

“Partnering with Preferred Hotels & Resorts is a privilege for us. Their proven services and our best-in-class solutions create a valuable mix of thought leadership, optimized customer experiences, and direct leisure revenue performance for luxury independent and managed hotels and resorts,” said Kyle Buehner, Chief Executive Officer at NAVIS.


To learn more about what Preferred Hotels & Resorts uses to increase market share and drive direct revenue for its portfolio, visit our solutions page.

Learn about our other industry-leading partners.