Partnership Blog
GCommerce is a digital marketing company that thinks differently.
The eighteen-year-old agency prides itself on hands-on, customized, and strategic marketing for upscale, independent resorts and hotels across North America and Europe.
GCommerce applies world-class management tools and marketing practices, including website design and development, display advertising, social media marketing, and eCommerce and analytics to help clients drive direct web bookings at the lowest cost per acquisition.
“GCommerce applies tailor-made conversion and marketing strategies that generate results and market share.”
– Kyle Buehner, CEO, NAVIS
For NAVIS, finding a partner with the skills to increase direct bookings through personalization and bringing digital and offline reservation data together was important. No two clients are exactly alike, and rarely does a one-size-fits-all approach work.
Highlighting the benefits of unifying online and offline reservation data from the partnership, GCommerce Solutions President, Lindley Cotton offers the example of Cragun’s Resort in Brainerd, Minnesota. “When we started with Cragun’s, only 13% of their revenue was from online bookings. They struggled to track offline conversions–literally listening to phone call recordings–to figure out what marketing campaigns were performing.”
“Because of NAVIS Reservation Sales Suite, we could tag and track offline campaigns, attribute revenue, and take the guesswork out of better digital marketing.” For hotels and resorts, the combined benefits of a complete hospitality CRM and full-service agency mean a turnkey marketing solution.
“In the past, we worked with our hotel partners to piece together online and offline conversion data. The partnership with NAVIS, allows us to see the full picture and supercharge our marketing campaigns,” shared GCommerce Solutions, Principal & Chief Evangelist, Chris Jackson.