Central to their approach is the power of storytelling. Their focus on raising brand awareness through telling stories that resonate with an intended audience is what drives revenue. ELMNTL believes that without a strong story, it’s hard to convince consumers to spend on your brand.

“We’re channel-agnostic and strategy-first,” says ELMNTL’s Co-Founder and Head of Strategy, Marc Liu, adding “We’re not trying to solve every problem with the same tool.”

Often clients find other providers too specialized and don’t fit what’s appropriate for them. ELMNTL molds the strategy and campaigns to each hotel’s needs, regardless of what channel is required.

NAVIS and ELMNTL collaborate regularly, as they have complementary offerings. “We are able to use NAVIS’s reporting and CRM to be smarter about the type of marketing we do from a messaging standpoint,” said Liu. With NAVIS’s ability to track both online and offline campaigns, ELMNTL can attribute performance and optimize their strategies.

ELMNTL partnered with NAVIS on a paid search campaign for a luxury resort in the Caribbean. Combining NAVIS’s customer intelligence reporting with ELMNTL’s digital marketing prowess led to $1.3 million in revenue from paid search in 12 months. This was a 737% year-over-year increase in return on ad spend.