ELMNTL is a full-service digital agency specializing in travel and hospitality.
ELMNTL’s SERVICES ENCOMPASS BRANDING, WEBSITE & GRAPHIC DESIGN, PARTNERSHIPS, PR, SOCIAL MEDIA, COMMUNITY MANAGEMENT, INFLUENCER MARKETING, ADVERTISING, EMAIL MARKETING, AND SEO.
ELMNTL’S sweet spot is hotels and restaurants that want one team to handle their creative, communications, and performance marketing.
“ELMNTL comes up with the marketing strategies and NAVIS provides the technology backbone and CRM. It’s a compelling combination.”
– Marc Liu, Co-Founder, ELMNTL
Central to their approach is the power of storytelling. Their focus on raising brand awareness through telling stories that resonate with an intended audience is what drives revenue. ELMNTL believes that without a strong story, it’s hard to convince consumers to spend on your brand.
“We’re channel-agnostic and strategy-first,” says ELMNTL’s Co-Founder and Head of Strategy, Marc Liu, adding “We’re not trying to solve every problem with the same tool.”
Often clients find other providers too specialized and don’t fit what’s appropriate for them. ELMNTL molds the strategy and campaigns to each hotel’s needs, regardless of what channel is required.
NAVIS and ELMNTL collaborate regularly, as they have complementary offerings. “We are able to use NAVIS’s reporting and CRM to be smarter about the type of marketing we do from a messaging standpoint,” said Liu. With NAVIS’s ability to track both online and offline campaigns, ELMNTL can attribute performance and optimize their strategies.
ELMNTL partnered with NAVIS on a paid search campaign for a luxury resort in the Caribbean. Combining NAVIS’s customer intelligence reporting with ELMNTL’s digital marketing prowess led to $1.3 million in revenue from paid search in 12 months. This was a 737% year-over-year increase in return on ad spend.
“No two clients are the same. The partnership with ELMNTL enables us to create revenue-driving strategies and solutions unique to the goals of each individual client.”
– Mark Bartlett, Chief Revenue Officer, NAVIS